"I want engagement! I want a wider variety of interesting activites! I want to grow this organization!" Audrey exclaimed last spring, her voice resonating throughout the mostly empty Golden Valley restaurant. From that conversation comes the membership survey we ask you to take on Survey Monkey to help us make the organization a more engaging part of your life.
Last April, I met with President Audrey Kingstrom to hear her thoughts on growing the Humanists of Minnesota and making it a more dynamic part of our lives. She brought her usual enthusiasm to the conversation as she talked about her goals as the newly elected President. She described an organization that would become more of what I hoped it would be when I joined the year before. She asked for my help, particularly in organizing new activities that would move us toward that goal and using new technologies to achieve it. I accepted her invitation to help.
Over the next few weeks, I considered what activities I would enjoy leading -- camping, hiking, a trip to Brave New Workshop. It was hard to know whether anyone else would enjoy my favorite activities.
Then early last summer, I met for the first time with the others who would take up this effort, what Audrey dubbed "The Media/Tech Group". Our charge is to develop ways to use new media and technology to grow the organization. At that first meeting, it became clear that we were mostly guessing on how best to reach existing and potential members and what activities they would enjoy. Even simple questions like "Do members routinely use Facebook?" were puzzles. While these questions might normally be dismissed as mildly interesting irrelevances, they were central to forming an effective communication strategy. It was clear: we need to survey the membership.
Having worked for the last six years as the head of an IT team for a market research company, it was straightforward for me to put together a suitable survey. In just thirteen questions, we have a survey that we think will get the information we need to make key decisions. Best of all, the survey that can be completed in just minutes. On October 14, we launched the survey and the response has been encouraging. If you haven't taken it please make your voice heard -- go to our Survey Monkey site. By Thanksgiving, we'll close the survey, I will analyze the results and report to the board. I also plan to report back to you here.
Stay tuned for the results. In the coming months, we look forward to bringing more interesting and engaging activities, making Humanists of Minnesota an even more satisfying part of your life.